What is The Diana World Tour?

Like a true legend, the original Diana camera’s birth is shrouded in mystery and conjecture. The popular account reads as follows: Back in the early 1960s, a Kowloon Bay, Hong Kong, company called the Great Wall Plastics Factory created an extremely inexpensive and completely plastic compact camera. Called the “Diana,” this little beauty was constructed of a lightweight plastic body and a cheap plastic single-element lens. Only the shutter and a few necessary parts were crafted in metal. The original specs consisted of two shutter speeds, three aperture settings, and manual focusing from about 1m to infinity. It shot 16 4x4cm images per roll.

As the story goes – after years of production of the original Diana camera and its countless clones, production of the Diana camera came to a close in the mid-1970s. As 35mm film and Instamatic cameras grew in popularity, the clumsy roll-film Dianas fell to the wayside. The camera would continue to be widely available for a few more years — often as a free novelty gift or a thrift-store regular — but its days were very much numbered. The march of progress had slain the humble Diana in its wake.

But like any superstar cut down in their prime, the Diana’s posthumous appeal skyrocketed. Something this beautiful, this classic, and this crucial to the world of analog photography shouldn’t have suffered such an early demise. And since Lomography had the means, the knowledge, and the opportunity to rebuild the Diana from the ground up (with a few extras tossed in) – the Lomography Diana+ was born in 2007. Now a cult artistic tool of avant-garde and lo-fi lomographers it has been a rousing success!  Lomographers love its soft & dreamy images, super-saturated colours, unpredictable blurring, and random contrast.

Fast forward to 2008 when The Diana World Tour was kick started in Hong Kong, and has since travelled to Tokyo, Seoul, Porto, Lisbon, Madrid, Barcelona, Berlin, Paris, Shanghai, Beijing, Guangzhou, New York City, LA, Riga, London and is now making it’s way to Australia and New Zealand.

Australian/New Zealand Tour dates
SYDNEY 3 February – 19 February 2011
Blender Gallery 16 Elizabeth St Paddington

MELBOURNE 25 February – 11 March 2011
No Vacancy Gallery 34 – 40 Jane Bell Lane Melbourne City

AUCKLAND – 18 March – 31 March 2011
The Department Store 10 Northcroft Street Takapuna

The Diana World Tour includes: The Detrich Collection – a collection of 100 original Diana Clone Cameras, The DWT Global Vignettes Collection – the coolest collection of Diana images that you are ever likely to witness from all around the world and The Customised Clones Exhibition – a collection of 25 Diana cameras, customised by some of the most interesting artists, illustrators, creative types  and good-time Lomography friends that Australia and New Zealand has to offer. Each clone is a complete one-off and will be exhibited as part of the 3 city tour and auctioned online to raise money for a couple of charities in need of our support – www.seethroughme.com.au

Melbourne/Victorian’s artists involved in customizing the Diana Camera include:
Beci Orpin is an artist/designer based in Melbourne. She is well known for her whimsical, intricate creations and feminine dreamscapes. Designing textiles and graphics for a wide range of clients including Burton Snowboards, Built by Wendy, Mercedes Benz, Kit Cosmetics, Marui Department Store (Japan), Universal Music, Gas as Interface and Dark Horse comics.  Beci is the creative force behind clothinglabels Princess Tina and Tiny Mammouth and launched a new accessories/homewares/stationery brand under her own name.                                                                                                         Carly Fischer is a visual artist who currently works between Berlin, Germany and Melbourne. She since exhibited in a variety of group, collaborative and solo projects and exhibitions in Germany, Australia, the US, Japan and Austria. She is represented by Helen Gory Galerie, Melbourne/Australia and Kwadrat, Berlin/Germany and has been collected in Germany, Japan, Australia and the US.

Dawn Tan is a Melbourne artist who makes human-sized sculptures and drawings out of everyday food packaging that inspire her. Apart from food and consumption, Dawn often finds inspiration in simple repeated shapes and patterns such as lines and dots. In her spare time, she creates smaller crafty works such as paper brooches and art prints, for sale in shops, craft markets and online.

Eveline Tarunadjaja was born and raised in Indonesia and is now based in Melbourne. Her artwork evolved from a procrastinating hobby to a passionate love affair with sugar-coated loneliness and mischievous imagery. Now recognised by the intricate detail of cascading hair she illustrates, Eveline’s work has been featured in various publications and seen on apparel labels such as Hurley and Anna Sui.

Limedrop is an Australian fashion label that captures the imagination and spirit of possibilities. Designers Clea Garrick and Nathan Price have created a clothing line known for its use of clear lines, bold colours, structured pieces and curious proportions peppered with a sense of playful irreverence. Recently Limedrop launched their first pop-up concept store in Melbourne’s GPO and have been involved in several projects including L’Oreal Melbourne Fashion Festival and Tokyo Design Festa. Limedrop has been featured in magazines like frankie, Russh and Fallen.

Justin Williams lives in an old wood cabin/studio in the mountains of Victoria, an ideal setting and inspiration for his art practice.  Justin allows the influences of his beautifully isolated surroundings to creep into his works.   ‘I like work created around questions, not answers, it’s always unresolved, like nature and dreams. I guess I just try to start the work and see where it decides to go, allowing it a life of its own.   FOR MORE INFO ON LOMO CAMERA’S, THE DIANA CAMERA AND WORLD TOUR CHECK OUT THE WEBSITE www.lomography.com.au


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