A never before seen diverse range of fresh new fashion was on view for the fashion elite to critique, review and pay attention to throughout the Melbourne Spring Fashion Week in the Designer Series shows held in the prestigious Melbourne Town Hall. MSFW’s “Hallmark event” brought together an amazing collection of designer’s whom together formed the basis of the four unique shows. Each show, based around one main theme, was eagerly anticipated by the Melbourne fashion scene, as together they accurately depicted the four main themes of this season, satisfying everyone’s need no matter what they were.

Alice Euphemia, Alistair Trung, Arnsdorf, Assin, Dhini, Flannel, Gary Bigeni, Kuwaii, MATERIALSBYPRODUCT & Therese Rawsthrone teamed together to showcase their brand’s latest looks in show one, the show based around “contemporary structure”. As the lights came down to signal the first show, and then back on signifying it’s opening a sudden sense of awareness filled the room, a brief silence as everyone knew what was soon to occur, and in seconds Lucy McIntosh, MSFW face, blasted on to the scene. The ravishing model brought with her an array of colour, a diverse arrangement of other models and a variety of clothes each magnificently constructed in such a way that even the words modern chic isn’t even enough to describe their elegance.

“Elegant Elite” was the theme behind show two. Brands Arthur Galan AG, Akira, Aurelio Costarella, Christine, Collette Dinnigan, Gwendolynne, Lisa Ho, Megan Park, Thurley & YeoJin Bae were on hand to show just what their interpretation of elegant elite was. Perfect detailing, sleek designs and sheer beauty teamed with black, nude and pastel materials and offcourse that rocker attitude strutted their way down the catwalk on the bodies of some of Melbourne’s best models as the above brands precisely embodies what the elite would wear while keeping all pieces stunningly elegant.

New age designs were showcased in show three, with designers Alice McCall, Arabella Ramsay, Bettina Liano, Gorman, Leopold, LIFEwithBIRD, Manning Cartell, Nevenka, nicolangela, Obus and Wayne Cooper all fitting the mould of “all that is electric and fresh. Patterns, Plain neutral tones topped with brief hints of colour and some serious attention to detail bloomed upon the runway, with some of Melbourne’s best newcomers making the biggest statements of the season within this show. A fresh take on modern fashion was accurately shown throughout this runway, and undoubtedly a crowd favourite throughout the series.

Finishing with a look at brand who held a prestigious rank in the “modern urban palette” genre was a breathe of fresh air upon the runway with brands such as above, ALPHA60, Carly Hunter, Claude by Claude Maus, Fat, Jack London, Limedrop, Tesla & Trimapee taking the helms, and showing us just what the new age designers were able to produce. An exhilarating rollercoaster ride through modern society is the way this show was perceived. As the models took to the runway you could easily see just how each look would fit in with the urban youth of today. Weather partying at one of the coolest clubs in town or sharing a coffee with friends at a café on Chapel it is easy to visualise how each look could translate into the modern life of the fashion conscious youth of today.

The designer series was not only a “hallmark event” on the MSFW calendar, but also a massive success that brought together clothing from a wide range of Melbourne designers whom all embodied what was innovative, classy and chic in Melbourne fashion. With models Lucy McIntosh and Rhys Uhlich, female and male face of MSFW, Zoey Vink, Silvana Roman, Jade Pummeroy, Ben Wadell & Jake Sofo gracing the stage it isn’t hard to see why these shows were so successful. The modern take on fashion that fluently flowed throughout the four shows depicted what was new, fresh and n trend in Melbourne this season, and if what we see on the runway translate onto everyday wear for Melbournians then it is going to be a chic, sophisticated, colour-filled Spring to come!


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