Music God- “Little Joe”

Melbourne born and raised Joe known as “little joe” is no stranger to the music scene… It all kicked off at the age of 14 where Joe would go to meet his first international pop group at a city under 18’s event… Since then he hasn’t looked back…

By the time he was 18, he had cemented himself as entertainment coordinator and choreographer for the 50+ under 18’s events a year in Melbourne…

It would be in 2000 that a shift in focus happened, from working in clubs to working on concert tours.


Tours like Naughty By Nature, Brian McKnight kicked things off, but it will be in 2002 where Joe was asked to help out with marketing and promoting the upcoming Melbourne concert for “Usher” which was part of his “8701 world tour” with 3 arena shows sold out in Melbourne, Joe was ask to work on the Ja Rule & Ashanti which lead to another 2 arena sellout shows in Melbourne…

Later that year, Matt Gudinski asked Joe to join “Illusive Entertainment” as Promotions and Marketing Manager which would last for the next 5 years… Over the years, Joe has worked on or toured with the likes of The Roots, Xzibit, Cypress Hill, Mark Ronson, Dj Q Bert, Roger Sanchez, The Crystal Method, Sugar Hill Gang, Lil Jon, G Unit, 50 Cent, Dj Jam (Snoop Dogs Dj), Dj Fashen, Dj Neoteric, Necro, Black Eyed Peas, John Legend, Afrika Bambaataa, to name a few.


These days, Joe breaks down his day by working as a tour coordinator & promotions manager still at Illusive Entertainment… Is a radio host every Wednesday from 6.30pm till 8pm on Kiss Fm – (The Little Joe Show) and Speaker TV’S Hip Hop roving reporter…

Watch this Space….


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